Indians have been worried about the national image being cast in the bad old dirty-toilets-and-rope-tricks mould in the run up to and during the Commonwealth Games in New Delhi. But probably no Western country is as stereotyped as Italy. Pasta, pizza, scooters, Mafia, pickpockets - from 'Roman Holiday' to 'Eat,Pray,Love', from travel books to Ipad app-the same images flit across. No wonder, Italians are complaining (oops, that is a stereotype too!).

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